Property & Real Estate · Success story

Driven Property Group: targeted local property marketing

Recurring, suburb-targeted letterbox campaigns that kept a boutique property team visible in the areas it wanted to win.

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A Perth home marketed by Driven Property Group

Client: Driven Property Group
Industry: Property & Real Estate
Relationship: Recurring campaigns over two years
Services: Print & Distribution, Marketing & Advertising

The client

About Driven Property Group

Driven Property is a boutique property management and sales agency and part of Driven Group, a Perth-based finance and property business.

The challenge

What needed solving

In real estate, recognition in a handful of suburbs matters more than broad reach. Driven needed to appear consistently in the letterboxes of homeowners and investors in its target areas, month after month.

What Ocean did

The work, specifically

Suburb selection & mapping

Target suburbs chosen and mapped with the Driven team.

Quantities & schedules

Distribution quantities and schedules planned for each run.

Warehouse coordination

Stock coordinated with the warehouse and distribution team.

Distribution

Letterbox distribution managed for each campaign.

Follow-up

Investigation and follow-up where delivery questions arose.

Results & evidence

The numbers

7,000–10,000Pieces per documented run (approx.)

250,000+Letterbox impressions over two years

7Target suburbs

Target areas included Willetton, Leeming, Parkwood, Riverton, Aubin Grove, Success and Beeliar.

Beyond the brief

Our perspective

Local property marketing works through repetition. The value Ocean added was making every run happen on time, in the right streets, without the Driven team having to manage it.

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