Health & Fitness · Success story

REVO Fitness: approximately 5.2 million flyers managed across Perth

Ocean managed and coordinated approximately 5.2 million pieces of flyer distribution across recurring REVO Fitness campaigns.

PrintDistributionCampaign planning

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Client: REVO Fitness
Industry: Health & Fitness
Relationship: Recurring campaigns, approx. 2017–2022
Services: Print & Distribution, Marketing & Advertising

The client

About REVO Fitness

REVO Fitness is a 24/7 gym brand that expanded quickly across Perth during the years Ocean worked with it, opening new clubs and running regular membership promotions.

The challenge

What needed solving

Each campaign was tied to a particular club, catchment and date – a new club opening, a local promotion or a brand awareness push. Volumes were large and recurring, and stock, printing and distribution all had to line up with the campaign window.

What Ocean did

The work, specifically

Campaign planning

Planning around club openings, promotions and brand awareness campaigns.

Local catchments

Distribution areas mapped to each club’s catchment.

Print coordination

Flyer printing organised to match each campaign’s timing and quantity.

Stock & warehouse coordination

Stock delivered to the right place, ready for distribution.

Recurring distribution

Regular, repeat distribution across Perth over several years.

Results & evidence

The numbers

5.2mPieces managed (approx.)

60,336Brand Awareness

50,021Mirrabooka

50,021Second Mirrabooka campaign

49,965Belmont

24,998Banksia Grove

Documented campaign examples. Additional documented locations included Claremont, Canning Vale, Kelmscott, Morley, Mirrabooka, Belmont and Banksia Grove.

Beyond the brief

Our perspective

Large-scale letterbox marketing is mostly logistics: the right quantity, in the right suburbs, at the right time, every time. Ocean’s job was to make that dependable so the REVO team could focus on its clubs.

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