Property & Real Estate · Success story

Urban & Rural Valuations: brand and website for a WA property valuer

A new identity and a clearly structured website for a valuation practice working across metropolitan, regional and rural Western Australia.

BrandingWebsiteSupport
Rural Western Australian farmland with a water tank
Client
Urban & Rural Valuations
Industry
Property & Real Estate, Professional Services
Relationship
Brand, website and ongoing support
Services
Websites & Systems, Branding & Design, Technical Support
The client

About Urban & Rural Valuations

Urban & Rural Valuations, led by Ron Sawyer, values property across the Perth metropolitan area, country towns and rural properties throughout Western Australia – from residential homes to farms and rural and bush lifestyle properties.

Valuations are used for pre-purchase decisions, taxation (such as capital gains and stamp duty), self-managed super fund reporting and compensation assessments.

The challenge

What needed solving

A valuer’s clients range from homeowners to accountants, lawyers and landholders. The brand needed to feel trustworthy and professional, and the website needed a service structure that makes sense to each of them.

What Ocean did

The work, specifically

01

Logo & brand

A clean logo and brand styling for the practice.

02

Service structure

Separate sections for residential and urban valuations and for farm, rural and bush lifestyle property.

03

Website

A professional website explaining services, purposes and coverage across WA.

04

Enquiry pathways

Clear routes to request a valuation.

05

Ongoing website support

Updates and technical support after launch.

Results & evidence

What the work shows

Brand + websiteMetro, regional and rural servicesClear enquiry pathwaysOngoing support
Beyond the brief

Why this project mattered

Professional services live or die on trust. A clear brand and a sensible service structure do more for a valuer than anything flashy.

Project gallery

From the project

Farm property in the WA wheatbelt – Urban & Rural Valuations
Farm property in the WA wheatbelt
Rural lifestyle property from the air – Urban & Rural Valuations
Rural lifestyle property from the air
The Urban & Rural Valuations website – Urban & Rural Valuations
The Urban & Rural Valuations website

Property photography: Urban & Rural Valuations.

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