Aquavee Marine: launching and marketing a premium US boat brand in Australia
Website, social media, paid campaigns, video, brochures and Boat Show support for the Australian launch of Twin Vee power catamarans.
- Client
- Aquavee Marine
- Industry
- Marine & Transport, Manufacturing & Industrial
- Relationship
- Australian launch · ongoing marketing
- Services
- Websites & Systems, Marketing & Advertising, Print & Distribution, Branding & Design
About Aquavee Marine
Aquavee Marine is the exclusive Australian importer of Twin Vee power catamarans, built in the USA. The boats are known for their twin-hull stability and offshore performance, but when Aquavee launched, the brand was largely unknown to Australian buyers.
What needed solving
A premium boat is a considered purchase. Aquavee needed Australian buyers to discover the brand, understand why a power catamaran is different and take a genuine next step – while working with material created for the US market.
The launch also had to line up with the US manufacturer’s brand standards and with Aquavee’s own events, including Boat Show activity.
The work, specifically
Website development
An Australian website presenting the range, specifications and enquiry options for local buyers.
Adapting the brand for Australia
US brand material adapted for the Australian market, working with the manufacturer’s brand team.
Facebook & Instagram
Organic posting plus paid social campaigns, with campaign creative built around the boats in real conditions.
Video & reels
Video editing and short-form reels showing the boats’ stability and performance.
Brochures & printing
Brochure design, printing and material for Boat Show activity.
Lead generation & ongoing support
Enquiry generation and continuing marketing support after the launch.
The numbers
Verified results from the first month of the launch campaign. 54 organic posts were published during that month.
Why this project mattered
Launching an overseas brand means doing everything at once: website, social, paid advertising, video, print and events. Having one team coordinate it kept the message consistent from the first ad to the Boat Show stand.
From the project
Boat photography: Aquavee Marine / Twin Vee.
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