Sport & Recreation · Success story

Kingsway Indoor Stadium: recurring holiday-program distribution

Regular letterbox campaigns promoting school holiday programs and activities to families in the stadium’s catchment.

DistributionPlanning
The City of Wanneroo page for Kingsway Indoor Stadium
Client
Kingsway Indoor Stadium
Industry
Community & Government, Health & Fitness
Relationship
Multi-year campaigns
Services
Print & Distribution
The client

About Kingsway Indoor Stadium

Kingsway Indoor Stadium is a sport and recreation centre in Perth’s northern suburbs, running school holiday programs, activities and sports clinics.

The challenge

What needed solving

Holiday programs fill up when families hear about them early. Each run has to land in the catchment well before the program dates.

What Ocean did

The work, specifically

01

Catchment planning

Distribution across Darch, Landsdale, Madeley, Woodvale and Kingsley.

02

Timed runs

Runs scheduled ahead of each holiday program.

03

Distribution

Letterbox distribution for each campaign.

04

Repeat work

Recurring campaigns over several years.

Results & evidence

What the work shows

Multi-year relationshipSeveral runs each yearFive target suburbsTimed to program dates
Beyond the brief

Our perspective

Recurring campaigns get easier and more effective when the same team learns the catchment and the calendar.

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