Kingsway Indoor Stadium: recurring holiday-program distribution
Regular letterbox campaigns promoting school holiday programs and activities to families in the stadium’s catchment.
- Client
- Kingsway Indoor Stadium
- Industry
- Community & Government, Health & Fitness
- Relationship
- Multi-year campaigns
- Services
- Print & Distribution
About Kingsway Indoor Stadium
Kingsway Indoor Stadium is a sport and recreation centre in Perth’s northern suburbs, running school holiday programs, activities and sports clinics.
What needed solving
Holiday programs fill up when families hear about them early. Each run has to land in the catchment well before the program dates.
The work, specifically
Catchment planning
Distribution across Darch, Landsdale, Madeley, Woodvale and Kingsley.
Timed runs
Runs scheduled ahead of each holiday program.
Distribution
Letterbox distribution for each campaign.
Repeat work
Recurring campaigns over several years.
What the work shows
Our perspective
Recurring campaigns get easier and more effective when the same team learns the catchment and the calendar.
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