Urban & Rural Valuations: brand and website for a WA property valuer
A new identity and a clearly structured website for a valuation practice working across metropolitan, regional and rural Western Australia.
- Client
- Urban & Rural Valuations
- Industry
- Property & Real Estate, Professional Services
- Relationship
- Brand, website and ongoing support
- Services
- Websites & Systems, Branding & Design, Technical Support
About Urban & Rural Valuations
Urban & Rural Valuations, led by Ron Sawyer, values property across the Perth metropolitan area, country towns and rural properties throughout Western Australia – from residential homes to farms and rural and bush lifestyle properties.
Valuations are used for pre-purchase decisions, taxation (such as capital gains and stamp duty), self-managed super fund reporting and compensation assessments.
What needed solving
A valuer’s clients range from homeowners to accountants, lawyers and landholders. The brand needed to feel trustworthy and professional, and the website needed a service structure that makes sense to each of them.
The work, specifically
Logo & brand
A clean logo and brand styling for the practice.
Service structure
Separate sections for residential and urban valuations and for farm, rural and bush lifestyle property.
Website
A professional website explaining services, purposes and coverage across WA.
Enquiry pathways
Clear routes to request a valuation.
Ongoing website support
Updates and technical support after launch.
What the work shows
Why this project mattered
Professional services live or die on trust. A clear brand and a sensible service structure do more for a valuer than anything flashy.
From the project
Property photography: Urban & Rural Valuations.
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